The new era of chocolate and nut spreads

  • Country Origin: United Kingdom
The fast-growing market for chocolate and nut spreads offers manufacturers a unique opportunity to expand their business. By Marco Oomen, AAK’s Global Business Director for Chocolate & Confectionery Fats. Remember when the kids were crazy about chocolate hazelnut spread? They still are, of course, but these days there’s a difference – they’re not the only ones reaching for the jar. Our own latest consumer survey at AAK shows that 60% of consumers, irrespective of their ages, have been eating sweet spreads, primarily chocolate spreads. Because, today, consumers of all ages are getting a taste for sweet spreads, and they are looking for exciting new flavors, great textures and, very often, a healthy touch.